Ride Culture values your privacy. The primary purpose of this Privacy Policy (“Policy”) is to describe our collection, use, and disclosure of information we collect about visitors to our studio (the “Studio”), users of our website, www.rideculture.com (our “Website”), and users of our mobile application (the “App”). Collectively, for purposes of the Policy, the Studio, Website, and App are referred to as the “Services”. By utilizing our Services you agree that your information will be handled as described in this Policy. By providing your Personal Data to us, you are consenting to this Privacy Policy and the collection, use, access, transfer, storage, and processing of your Personal Data as described in this Privacy Policy. If you are a parent or guardian of a minor child and you provide the minor child’s Personal Data to us, you are consenting on your behalf and on behalf of your minor child to this Privacy Policy and the collection, use, access, transfer, storage, and processing of your minor child’s Personal Data as described in this Privacy Policy. Your use of our Website and App or interacting with us offline, and any dispute over privacy, is subject to this Policy and to our Terms and Conditions, including its applicable limitations on damages and the resolution of disputes. The Ride Culture Terms and Conditions are incorporated by reference into this Policy.
A. Personal Data We Collect
We request information from you in several areas of our Website, App, and other channels that may be used to personally identify you (“Personal Data”),including, but not limited to:
Your personal information, such as your name, gender, date of birth, marital status, identity card, passport, or other personally identifiable number, designation, or profile photo;
Your contact information, such as your telephone number, mailing address, email address, faxn umber, emergency contact number;
Your attendance record;
Your purchase history;
Your credit or debit card information and billing information, including name of cardholder, card number, CVS number, billing address, and expiration date;
Your business information, such as company name, business title, and associated contact information;
The year you joined us;
Other information from your interaction with our Services, including computer and connection information, statistics on page views, traffic to and from the Website and App, IP address, and standard web log information; and
Your responses to market surveys and contests conducted by us or on our behalf.
Certain Personal Data (particularly relating to your personal identifying information and contact information) are required for Services, and if you fail to supply such Personal Data as requested for each specific Service, we may be unable to deliver you the Services in part or in full.
B. Use of Personal Data
We may use the Personal Data for one or more of the following purposes:
To process and administer your application and registration with or through us;
To process and administer your reservation and/or use of our Services;
To process and administer your purchase and/or use of our products;
For your use of the Services available at any of our Websites, on our App, and/or through other telecommunication channels;
For the supply of any products and/or Services which we may offer to you or you may require from us from time-to-time, including text message (SMS) alerts;
For marketing, promotional, and customer relationship management purposes, such as sending you updates on the latest offers and promotions in connection with our products and Services, and conducting market research;
For identification and verification purposes in connection with any of the Services or products that may be supplied to you;
To contact you regarding inquiries;
To administer contests and sweepstakes, conducted by us or on our behalf;
To disclose to a third party to comply with any law, legal requirements, orders, directions, or requests from any court, authority, or government body of any jurisdiction, which may be within or outside of the United States;
To facilitate the payment for products and Services provided by us or our subsidiaries, associated companies, and/or business associates, including verification of credit card details with third parties and using the Personal Data to conduct matching procedures against databases of known fraudulent transactions (maintained by us or third parties);
To improve our security, including in relation to the processing of payment by credit card to guard against the risk of fraud, including carrying out matching procedures against databases of known fraudulent transactions (maintained by us or third parties);
To support the Services or products you obtain from us; and
For other related purposes.
From time-to-time, we may use aggregate non-identifying information about our customers to better design our Website, our App, and/or to improve our Services and products. This means we may provide this information to third parties.However, this information will never identify any single user in particular.Except as disclosed below, we will not knowingly or intentionally use or share the Personal Data you provide to us in ways unrelated to the aforementioned purposes without your prior consent.
C. Marketing
The Personal Data you provide to us, as well as the information and data we have collected about you indirectly, may be used by us for marketing purposes. Before we do so, however, we will offer you the opportunity to choose whether or not to have your information and data used in this way. You may at any time choose to not receive marketing materials from us by following the unsubscribe instructions included in each email you may receive, by indicating so when we call you, or by contacting us directly.
Some of our offerings and services may be co-branded, that is, sponsored by both us and third parties. If you sign up for these offerings, be aware that your information and data may also be collected by and shared with those third parties. We encourage you to familiarize yourself with their privacy policies to gain an understanding of the manner in which they will handle information about you.
D. Retention of Personal Data
We shall retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy, as permitted by applicable law.
E. Protecting Personal Information
We have implemented reasonable and appropriate administrative, physical, and technical data security procedures and controls to safeguard your Personal Data against unauthorized access, disclosure, loss, misuse, and alteration. No method of transmission over the Internet or method of electronic storage is 100% secure. We are not responsible for any loss or damage whatsoever arising out of or in connection with the unauthorized access to our servers and systems.
All login information is encrypted via SSL.
F. Use of Cookies
A cookie is an alphanumeric string of identifiers that our website uses to transfer to the cookie file of the browser on your computer’s hard drive. With the use of cookies, we can better serve you and/or maintain your information across multiple pages within or across one of more sessions. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in future.
Cookies cannot be used by themselves to identify you.
Two (2) types of cookies are used:
Session Cookies: temporary cookies that remain in the cookie file of your browser until you leave the site.
Persistent Cookies: remain in the cookie file of your browser for much longer (length depends on the lifetime of the specific cookie).
G. Your Choices
Occasionally we may use your Personal Data (including, but not limited to, your name and contact details) to send you marketing communications such as emails containing news, offers, and promotions. However, we will first obtain your consent before doing so.
You may indicate your consent to the above in the following ways:
When providing us with your Personal Data through our website or a form, tick boxes indicating your consent;
When providing us with your Personal Data through the telephone, tell our customer service representative that you consent; or
You may opt-out from receiving marketing communications at any time, free of charge, by:
If you have any questions regarding this Privacy Policy, please contact us at
info@rideculture.com.
